After reading this post, you are likely never to encounter any issue if you want to pay for Facebook ads in Nigeria with the local currency, Naira.
Facebook has always been a good advertising medium for business owners in Nigeria looking to spread the world about their new products to a likely target audience.
In the past, we only had the option to pay for Facebook ads with the United States dollar. This didn’t go well for most individuals. Some incurred debts due to exchange rates, rejected debit cards or monthly international spend limit.
To avoid this situation, most businesses opted in for dollar debit cards or paid advertising agencies to run campaigns on their behalf. But then, everything changed in 2017 for Nigerians.
The ability to pay for Facebook ads in Naira officially began in March 2017, with the help of the third party payment processor PayU.
Using PayU To Pay For Facebook Ads In Nigeria
As at the time of this post, you can only Visa and Master debit Cards to make payment on PayU.
This integration came in as a lifesaver. Now, you don’t have to worry about running ads that you won’t be able to pay for due to declined debit card or a spike in our dwindling exchange rate.
Although Payu is amazing, there is a set back; paying with verve card isn’t available yet but hopefully, in the nearest future they will be accepted.
Before Nigerians could pay for Facebook ads with PayU
In the past, Nigerians who needed Facebook advertising solutions for their businesses only had one option. They could only use the conventional dollar Facebook ad account to run ads.
Despite its usefulness, running ads proved rather difficult for many as there were a series of unplanned expenses due to unmeasured ad spend rates. Some Nigerians ended up being indebted to the social media platform because their cards got rejected.
I created this post to help business owners who want to run ads but need a Facebook Ad account that accepts naira payments.
I hope this tutorial does justice so that you can easily create your own advertising account on Facebook and pay with the Nigerian naira.
If you are still running your Facebook Ad account and paying in dollar, you might want to reconsider and switch over to a Nigerian account. It is better to be charged in Naira, at least you will be able to track your spend rate properly.
Disadvantages of Using A US Dollar Facebook Ad Account
- Most banks restrict international transactions on the Naira debit cards.
- The Dollar to Naira rate is quite high and this can incur unnecessary expenses
- Inability to properly calculate Ad spendings due to the fluctuating dollar to naira rate.
- Running adverts and discovering you can not pay with your debit card, thus, you find yourself in some crazy debt.
Having highlighted the above drawbacks of using a Dollar Facebook advertising Account, I will go further to guide you on how to create and pay for campaigns in Nigeria.
Before you continue, note that; you must fund your Naira Facebook Ad account before creating and running ads. It is actually better because you will not have to be indebted to Facebook. This is unlike the usual advertising accounts where you could spend above your life savings unknowingly.
How To Create A Facebook Ad Account In Nigeria and Pay in Naira
You can watch the video tutorial above if you rather not stress yourself with the instructions below.
Note; If you have already created an ad account previously: you will need to create a new FB account or use a friend’s account for your brand new naira ad account.
Create And Pay For Facebook Ads in Nigeria In Easy Steps
- Log on to facebook.com and click on the drop-down menu that displays your pages and other information.
- Locate and click on “Create Ads”. Facebook will automatically create an ad account for you.
- Navigate to and click the settings icon on your top screen. You will be redirected to your settings page.
- Once you are in the settings page, click on “payment option”.
- Now, in your payment options page, ensure you choose to show payment options for Nigeria else you will not find the Naira debit card option.
- Once you’ve selected Nigeria, (default selection) only choose to pay with Naira debit card.
- A pop up will appear; input the amount you wish to fund your Facebook ad Account with (minimum amount is N100).
- Once the desired amount is inputted, review payment and hit make payment. The PayU payment page will open.
- You are to input the following;
- 16 digit card number,
- Your account name and
- Your card’s expiration year (month/year).
- If your information is correct, a one time pin (OTP) will be sent to your approved bank number. copy, paste and finish your payment.
Note that some banks require you to register to be able to do some online transactions.
I use GTBank debit card I and have never encountered any problem with funding my ad account using the PayU payment processor.
FAQ: What If my debit card has been blocked by Facebook; for some reasons?
ANSWER: PayU is a third party payment processor, thus you can use your blocked card to fund your account.
FAQ: Why can’t I pay with my verve card?
ANSWER: Although Verve cards are not currently accepted, we do hope that PayU gives verve users the privilege to begin paying with their debit cards.
Other Methods to Fund Your Facebook Ad Account
Earlier in this post, we mentioned the issues of paying for ads in dollars.
While I do recommend you switch to a naira powered and account, you might not want to create a new Facebook account.
Below are some other alternatives for people who want to pay in dollars.
Pay with Dollar Cards
Following the low spending limits imposed on Nigerian debit cards, people looking to purchase items in dollars opt in for dollar debit cards.
You can get a dollar card from your bank or get a virtual card from companies like Flutterwave – barter.
If you decide to use a dollar debit card to pay for your Facebook ads,you will not need to create a naira ad account.
The best way to pay for Facebook ads in Nigeria is via naira using PayU. I suggest you use a naira ad account as it makes it a lot easier to fund your ad wallet.
You don’t have to worry about spending limits on your card or exchanges rates to fund your dollar cards.
If you rather pay in dollars, understand that you must use a dollar card if you want to fund your ad wallet with a substantial amount of money.
Some Nigerian Naira debit cards enable you spend a little over $20 monthly, while many others do not support international transactions.
Also, note that exchange rate to fund dollar cards are on the high side.
Have fun running your ad.