4 INCREDIBLE WAYS TO CREATE AN ENGAGING AND MARKETABLE BLOG
Do You have productive ideas in mind and want to expertise them online? A blog is the best way to do so.
Blogs play a vital role in promotions of personal brand and online businesses. In this era of technology development, creating blogs have become the easiest thing one can imagine.
There are just a few things that one needs to keep in mind and your blog is ready to earn a number of benefits for you. In this article, we will provide you with four incredible ways to create an engaging and marketable blog. If you follow these easy steps you can make your blog a masterpiece without doing much effort. Let’s have look:
Include Interactive Storytelling
An important factor that one must keep in mind while creating a blog is that people nowadays look for interaction in everything that they are doing and that is why it becomes a must for you to inculcate interaction in your blog too. Try to incorporate stuff like GIFs or unique graphics etc on your blog.
Your blog should be a real interactive adventure for the reader. Microsoft, for example, can be a great inspiration for you because they keep on coming up with unique and inclusive ideas to keep their audience engaged. For instance, when they created their game “Project Spark” they introduced an interactive post on their story instead of writing long essays on it. So, now you need to immediately evaluate your blog if you have not done it yet.
Also, try to make your blog easy to navigate, mobile-friendly, personalized and interactive so you can take out maximum benefit out of it. Here we’ve also provided you with four best storytelling ways that can make your blog more interactive:
- The Mountain or Hero’s Journey
- In Media Res
Display content with cards
There are numerous benefits of displaying your content with cards on your blog. You might think of Pinterest when we mention cards but they help a lot in blogging too. With the help of cards, you can showcase multiple pieces of content at one place in a very appealing way. It creates ease for users because they don’t have to scroll down a long way to look for things.
Yoh’s blog features are the best example of the usage of these cards. They feature cards with different blog post topics. This gives a variety of options to the reader and they get to discover new sites through different ways when they search for a topic online.
Implement Responsive Design
Many people during transportation, while they are waiting for friends or hanging around, read blog contents on the go. People also click on blog links when they are checking social media. A study on mobile sites by Google says that 79% of users, when not satisfied with the mobile site of a company, go to another site in order to get their required information. 52% of the users don’t even engage with the company whose mobile site is not user-friendly. This highlights the importance of a responsive blog.
Let’s consider another example, Socialmediaexaminer website. In order to read content, this website offers up and down scroll instead of scrolling in all four directions. Apparently, this is not a huge thing, but it creates a huge impact. If your mobile site is responsive, your users will never go anywhere and stick with your site.
Don’t believe us, try yourself.
Start working on the response aspect, create and test responsive prototypes, stick to the fast lane with responsive images and power your layouts with flexbox, then see the magic.
Serve Personalized Content
Personalized content for a blog is indeed the need of the hour especially when you cater to multiple audiences whether they are of different ages or positions within a company itself. If you show someone the content that does not match their interest, they’ll leave you within no time.
Let’s consider an example here. Sales Benchmark Index asks its first-time users to identify themselves. After readers are done with it, they’re shown a suitable list of blogs instead of all the available content. And all of it is done without asking visitors to fill out any forms. When your blog is personalized, it becomes way more beneficial than before, more users are engaged because they are provided with a great experience. It also gives excessive information about website visitors and other important statistics.
The above has given the best possible ways to create and engage a marketable blog in 2018. If you take care of these simple tactics you can for sure come up with an incredible blog. Branding agency is also using these tactics on their website designing. We hope you find this article helpful and we wish you very good luck with your blog. Happy Reading!
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.