Think of the domain name as the label by which people will know your business online & offline.
What makes a good domain name?
A good domain name is one that is short, easy to remember, and relevant to the product or service you are offering. It should be unique so that it stands out from the competition, and it should be something that can be easily branded.
Why should you choose a good domain name?
A good domain name is important for any business. It can help you stand out from the competition and create a memorable brand.
It’s totally okay to struggle with settling for a domain name. That’s a critical decision to make and you need to do so carefully. Before choosing a brand name for your site, it is important that you make all valid researches to help you settle for the best.
First, you do not want to regret your decision and begin a new hunt for a name, starting afresh. In this article, I will share a few rules and tips you should consider before choosing a name for your brand.
How to choose a good domain name for your business
Before setting up your blog or website, the first and most important thing you should do is brainstorm for a suitable domain name. You may have come up with a good idea for your business and all. You also need a good name to make it stand out. So, before setting up your website, make sure you have the right domain to compliment your brand.
Below are some helpful tips that will guide you in creating a good brand identity.
Research available domain names
The first step in getting a great domain name for your business is to research domain names. There are many domain name extensions and combinations that are available, so it is important to find a name that is both catchy and relevant to your business.
Use the ‘.com’ domain extension
The ‘.COM’ domain extension is good for branding, SEO, and widely known even by new internet users. The first domain extension an internet user will type while trying to visit a website is the ‘.com’.
When someone says “visit blogtrovert for more information,” you’d hardly type the ‘.net’ extension before the ‘.com’.
Although you can use other extensions, I implore you to first to know if “.com” is available, as people are more familiar with it. When a “.com” extension is not available, you may settle for the ‘.net’ or other variations.
Use country-specific domain extension to target local audience
Use a country-specific domain extension only when you plan to target people in a particular country. For example, a ‘geek.us’ domain targets people in the United States, while a ‘geek.ng‘ domain will target people in Nigeria. Every country has its specific domain extension, which helps internet marketers target local audiences. Ensure it is the right decision, so it doesn’t hurt your brand in the future when you possibly want to go global.
Recap: If your target audience is virtually every internet user, go for .com, .net or .org domains.
Your domain name should reflect your target market. If you sell products in a specific country. It is safe to register a website ending in that country’s TLD. Buy a .com If you sell products internationally. There are several other available extensions: .net, .biz, .info, .org , etc. but an average user mostly identifies the .com extension.
Should you use your Birth name as a domain?
There is no right or wrong answer for using your birth name as a domain name for your business. However, many people choose to use their birth name as their domain name because it is more personal and recognizable.
A common practice for people starting out newly is to settle for domain names made up of their names. This decision is neither bad nor good, it is only risky. Sometimes people turn out to detest the decision they made about using or adding their names to their domains. Thus, if you want this now, ensure that you’ll want it in years to come.
If you are comfortable with this decision, go ahead and use your birth name as a domain.
Should you buy a premium domain name?
You will discover that most short and good domain names are not available. Currently, there are only a few good options. If you must, and have the financial capability, you can totally buy your dream brand name if you find it on sale for an enormous price.
Note that most of these domains are expensive! So, ensure you know what you are doing. It’s one thing to hate a domain you bought at $15 and another when it’s bought at over $2000. Choose wisely.
Also, before you purchase a premium domain, do a reputation check by searching for it on google with “site:.yourdomain.com.” If you see no indexed page, it means google has banned the domain.
Avoid copyright infringement!
Before you choose a new or premium domain, make sure you are not violating any existing brand copyright policies. For example, “Facebook” will not take it lightly if you have a domain name with their names in it. If you do, get ready for some lawsuit.
Stay away from hyphenated domain names. If you are creating a niche blog and wish to have a keyword-rich domain, stay away from domain names with hyphens in them. It is difficult to get noticed or rank with a hyphenated domain name. It is a better idea to look for alternative names or extensions rather than using hyphens in your name.
Choose name that are available on social Media Platforms
When picking your domain, try to pick a name with usernames that are available on social media. It’s a lot easier to gain trust when you use the same name on your blog and social media platforms, and it helps create a brand for you. You can use Namechek to check if your desired name is available on important social media platforms.
Is your dream name already taken on social media? Don’t give up on your domain, rather come up with prettier and similar names for your brand. You can add prefixes to your name if the original is not available. Some examples ; “realdomainname, shopdomainname, thedomainname, etc.
Ensure your Ddmain name is brandable
Branding is one of the greatest advantages of a good domain name. Choose a domain name anyone can remember and spell easily. Before you begin your search, you could pick at least 10 keywords related to your niche and 5 random popular words.
Most domain registrars have domain name generators that can help you find considerable names related to your initial choice. You can also use popular tools like Namemesh or wordoid. These tools give you a list of random domain names with the help of the keywords you input in the form.
Avoid domain names already popular in your niche. Settle for a name related to your overall blog or business idea. For example, if you are planning to start a new tech blog, look for synonyms of tech since most of the tech-related words are not available. An example of such a word is ‘geek’. Use domain check tools to ensure your new name is available on all major social sites. If not, you may keep looking for other options.
Your domain should be memorable
Once you have researched available domain names, the next step is to choose a unique and memorable domain name for your business. This is important because it will help you stand out from the competition.
Tips for choosing a memorable domain name
- brainstorm possible domain names with your team or business partners
- Look for keywords that apply to your industry
- select a domain name that is easy
A Memorable Domain is Easy to Spell
Choose names that will not be difficult to spell. It should not contain “strange characters”. Avoid words that can easily be misspelled. Examples; .blogie and blogy, kran and cran.
A Memorable Domain is Easy to Pronounce
You probably want a short name. If you do, you must be very creative. No matter how short, make sure your domain name is easy to pronounce. When you choose an easy to pronounce domain, it automatically becomes easy to remember.
Avoid long names
Sometimes I feel blogtrovert is too long! Never choose a very long domain. Here is an example of a very long domain, one of the longest in the world; www.thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com. Pretty sure you didn’t bother making out what it says. You can hardly remember this domain. it is made up random englishdoes it contain meaningful keywords.
Don’t get yourself worked up
If you haven’t come up with the good domain name you so desire, don’t get yourself worked up over it. take a break and talk to people who might help you in your search. If a .com domain extension isn’t available, pick another extension.
Register your domain name
Once you have researched and settled with a good domain names, you should register it immediately with a reliable registrar. There are many different registrars available, so it is important to find one that meets your needs and fits your budget. I recommend Namesilo as it has one of the cheapest prices for domains in the market.
Once you have registered the domain name with the registrar, set up your social media accounts with your name. You can now proceed to create your website for your next million dollar blog or business.
New to blogging? These posts will help you get started;
- How to become a blogger
- How to start a lifestyle blog
- How to start a 7 figure mom blog
- Blogging mistakes you should avoid
Do you have any domain name in mind which unfortunately has already registered? Brace up, get a thesaurus dictionary, and look for better names! If you love your option so much, there are many domain name extensions such as: .io, .net, .guru, .mobi, .co, .photo, .buzz and so on that you can use.